LA MARQUE
YOKKAO
YOKKAO est un mot thaï pour « JADE BLANC » qui représente votre FORCE et RELATIONS avec les autres.
Cette pierre est connue pour aider l’esprit à rester calme face aux défis.
THE BRAND
ABOUT
YOKKAO is the most REVOLUTIONARY brand in the MUAY THAI and boxing industry.
Since its inception in 2010, YOKKAO has established itself as a market for EXCELLENCE in design and marketing for fight gear and attire in the MUAY THAI world.
YOKKAO blends TRADITIONAL MUAY THAI gear and fightwear with the latest, FASHIONABLE designs.
THE BRAND
VISION
Led by its founder, martial arts practitioner PHILIP VILLA, the company is known for its FASHION-FORWARD FIGHT GEAR.A decade on, YOKKAO has left its mark in every aspect of the discipline.
Its ALL-ROUNDED OPERATIONS cover all things such as fight international promotions, seminars, MUAY THAI Training Centers, partnerships with world renowned athletes and more.
THE BRAND
VISION
The cultural background both of the brand and the founder’s roots allows the rich TRADITIONS OF MUAY THAI to meet the fashion sensibility of ITALIAN DESIGN and manufacturing HERITAGE.
Indeed the brand is made up of core team members belonging both to thailand and italy.this gives a DISTINCTIVE IDENTITY to YOKKAO through the fusion and influence of two vastly different cultures.
THE COMMUNITY
OFFICIAL EVENTS
YOKKAO is much more than simply an equipment and clothing company: it is the EXPRESSION OF DISCIPLINE, community and culture.
That’s why the brand also encompasses seminars, global events, The YOKKAO TRAINING CENTER IN BANGKOK , and specific events for kids. YOKKAO's 360-degree operations are unprecedented in the history of MUAY THAI.
LA COMMUNAUTÉ
ÉVÉNEMENTS OFFICIELS
L’un des principaux atouts dont dispose la marque pour exporter ce background riche de sens est la promotion du ÉVÉNEMENTS YOKKAO.
Depuis le premier YOKKAO EXTREME en 2012, la marque s'est imposée dans le monde du combat et comme organisateur de compétitions, avec 90 événements à son actif.
THE COMMUNITY
THE CONCEPT
One of the YOKKAO’S leading principles is the concept of COMMUNITY.
This word related to the brand makes sense in both the global and the local scale: thanks to the key role in the championship event organization and the media content provided for its followers, YOKKAO draws the GUIDELINE for the MUAY THAI community worldwide.
Titre
THE COMMUNITY
THE TRAINING CENTRE
YOKKAO TRAINING CENTER BANGKOK was elected as the focal point of the segment on MUAY THAI, solidifying the brand’s place as one of the best facilities for training MUAY THAI in thailand.
In downtown bankok, YOKKAO’S training facility has seen domestic and FOREIGN CELEBRITIES dropping by to experience the thrill themselves.
The gym was also used as a backdrop by filming crew from NATIONAL GEOGRAPHIC , wall street journal and cnn who showcased YOKKAO in their DOCUMENTARY programs.
LA COMMUNAUTÉ
FORMATION YOKKAO
Le centre de formation est l'expression de la forte volonté de la marque d'êtreACTIF DANS L'ÉDUCATIONet le soutien de la discipline, qui est considérée comme un moyen d'expression de la culture thaïlandaise telle queVALEURS ET IDÉAUX DU MUAY THAIdu respect des autres et de l'épanouissement personnel.
THE COMMUNITY
THE FIGHT TEAM
The brand’s participation in the training, the events and the fighting community culminates with the creation of the YOKKAO fight team.
With more than 800 FIGHTERS participating, the brand showcases the best fighters of every category.
This is extremely INNOVATIVE IN THE SPORTS/BRAND RELATIONSHIPS: it is the equivalent of a sports brand detaining a soccer of a basketball team whilst achieving the highest competition achievements.
Titre
THE COMMUNITY
YOKKAO FACTORY
The training center provides an environment where both champions and amateurs are able to refine the discipline; showing how the brand is active on a LOCAL scale.
At the same time, YOKKAO is running a factory in thailand where all the gears and equipment are HAND-CRAFTED by Thai workers. the business is structured to create a number of workplaces and cater to necessitous environment.
Motivated and made possible by the SUPPORT OF THE LOCAL COMMUNITY in signifying as a voice to a natural and pure expression of genuine MUAY THAI values, for the fighters ,enthusiast or the potential customers.
FASHION
THE STARTING POINT
YOKKAO’S plans has always been to revolutionize the MUAY THAI world since day one.
Its VISION is to combine combat sports with fitness and fashion under one brand name with a new lifestyle concept. this is apparent in the brand’s trending fight gear designs and s t r e e t w e a r - i n s p i r e d apparel.
The brand's LIFESTYLE COLLECTION is now expanding with new products such as caps, water bottles, hip bags and facemasks.
Sous-titrage
FASHION
MILAN FW 2021
YOKKAO announced that it will debut at MILAN FASHION WEEK where it will launch its f/w 2021 collection.
The sportswear collection will feature the culmination of a FULL APPAREL COLLECTION project started two years ago in italy.
The core of this project is lead by young italian designers, the yokkao team in thailand and YOKKAO's founder.
FASHION
INTUITION
Always a front-runner in the thai boxing industry with fightgear designs as well as novel ideas. YOKKAO’S upcoming f/w 2021 collection launch at the milan fashion week is yet another revolutionary development.
When YOKKAO debuts the collection at f/w milan fashion week, it will mark the first ever THAI BOXING BRAND to become a part of milan’s FASHION COMMUNITY.
The event marks a leap forward for YOKKAO, and also for the Thai boxing industry, bridging the gap between the strikingly different worlds of fight sports and fashion.
THE BRAND
VISION
FOR ITS RELATIONSHIP WITH THE ACTUAL COMMUNITY AND ITS AIM TO EXPORT ITS VALUES, YOKKAO IS THE MOST PROPER EXPRESSION OF THE THAI CULTURE'S MARTIAL ARTS AND SPIRITUAL ALLURE.
THAT, NOT JUST BECAUSE IT IS CAPTIVATING, BUT BECAUSE THE BRAND IS DEEPLY ROOTED IN THAT CULTURAL ENVIRONMENT FROM THE LOCAL TO THE GLOBAL SCALE, CONSTANTLY GIVING VOICE TO A CONTEMPORARY AND SPIRITUAL EXPRESSION.